Welcome
G&C Group recognises the increasing demand by Chinese consumers for safe and healthy farm produce and was founded to play a niche market role in China’s Food & Agri sector. The company is dedicated to building bridges between Dutch enterprises and Chinese farmers, local governments, investors and food suppliers.
Up to now, it has introduced techniques for the improvement of local production and is involved in the optimisation of cold chain logistics and processing. Additionally, by working closely with Chinese retail organisations, G&C Group has created market driven investment opportunities in the Food and Agri industry.
In short, G&C Group:
- Supports Dutch companies in the Food & Agribusiness with a focus on China;
- Supports Chinese Food and Agri companies by improving their production facility / techniques;
- Facilitates in the delivery of technology, products, knowledge and services, and offers hands-on practical guidance;
- Initiates and invests in agricultural projects in cooperation with Chinese private industrial entrepreneurs, government and retail chains;
- Has demonstrated to Chinese clients that the use of high-tech production techniques helps increase sales.
1. Advisory Services
For newcomers to the Chinese market, but also for China-old hands, G&C Group offers companies a one-stop shop for sound business, legal, practical and project based investment advice in addition to providing on request market intelligence in the Chinese Food & Agribusiness: G&C Group closely works together with third parties in the legal and financial professions.
2. Project management
On a project-by project base, G&C Group operates on behalf of clients as project developer. How?
- by bringing relevant stakeholders together;
- by being eyes and ears on the ground to help speed up local operations;
- by working with well trained people;
- by implementing tailored business strategies;
- through training of dedicated onsite staff in China on behalf of clients;
3. Trading
G&C Group has developed a vast network of Chinese retail chains, trading companies, Logistic Service Providers (LSP), lawyers, bankers and (local) government bodies. G&C Group offers her clients access to this essential pool of connections in the Chinese Food & Agribusiness.
4. Production & Processing
G&C Group strives to marry Dutch and Chinese local and regional knowledge for the betterment of production and technology methods in China. G&C Group controls the whole value chain – starting from design and project coordination right through to commissioning and investment in new Food- and Agri production and processing plants.
Take a look at our online presentation
Our approach
G&C Group has developed a unique value chain approach to supporting and advising clients. Based on initial intake talks at CEO and Board level, clients’ needs and opportunities are analysed and formulated. Market possibilities and solutions are set off against timescale and cost according to this chain. In every step of the way G&C Group’s business model is wrapped around this crucial concept of guanxi*.
G&C Group in a nutshell…
Agricultural project developer in China
A team of agricultural, legal, financial
and marketing specialists
Combination of Chinese and Dutch team
Focusing on Chinese and new emerging
markets
Wide network in the Netherlands and China
Knowledge of agricultural industry in China
Total value chain approach and solutions
provider
Independent strategic advisors
Why China
Are you triggered by China’s statistics? Indeed, they may be compelling and worth considering
At a glance:
China is the world’s fastest growing grocery retail market and represents exciting opportunities for producers of high quality, consistent and clean vegetables to these retailers.
Already the world’s largest producer of vegetables with 50% of global production, China continues to possess a fragmented and low-tech production sector. As a result, larger retailers in China are faced with acute difficulties in sourcing high quality vegetables. Many recent outbreaks of food-related illnesses in China are coupled with an increasing demand for healthy food products. That makes this market one that cannot be ignored by investors and manufacturers of high-tech solutions alike.
Guanxi = networking
Guanxi is imbedded in Chinese culture and tradition. Guanxi networking contributes to deeper and closer understanding between parties and its function needs to be appreciated as well as nourished. G&C Group understands the intricacies and subtleties of the guanxi game - to work with it, means we have to adopt our corporate behaviour in a way that befits the Chinese culture. More about Guanxi
Additional information
Sustainability
G&C Group towards sustainability:
G&C Group has fully embraced the concept of sustainable growth and ensuring the four P’s (people, planet, and profit and pro-activity) into its business model. The company is pro-actively looking for long-term solutions that ensure the manufacture of safe and healthy products by using proven and innovative sustainable techniques and methods.
